Reserve your favorite restaurant with ease
EatApp is a mobile application that helps users reserve tables at their desired restaurants without the need for in-person contact. With EatApp, users can easily make reservations straight from the application, remotely.
Our app offers a wide variety of international cuisine options from around the world, catering to everyone from busy students to hard-working professionals between the ages of 18 and 55.
Whether you're looking for a quick meal or a fancy dinner, EatApp makes it easy to find and book a table at your preferred restaurant.
Existing reservation websites tend to have cluttered content, which makes it challenging for users to navigate through them. The interfaces of these websites are often not user-friendly, resulting in users spending an excessive amount of time attempting to reserve a table.
The project aims to make restaurant reservations easy by creating a user-friendly website with an intuitive interface that simplifies the reservation process for users. The intuitive interface makes the reservation process quick and effortless, ensuring that users can book their seats with minimal effort.
UX designer
leading EatApp website design
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, iterating on accessibility, designs and responsive design
I conducted several interviews and build empathy maps in order to understand end-user needs, wants, motivation and pain points. A primary target audience determined based on the conducted research was students and adults with busy schedule and prefers outdoor eating, but they don't have spare time to waste on table reservation by call in or walk in.
In addition, It turned out that many reservation websites are overwhelming and difficult to navigate, which end ups in frustrating many potential users, leading to overall non-enjoyable experience.
The user group confirmed initial assumptions about EatApp customers, but it was revealed from the research that apart from timing, easy reservation was needed.
Other user pain points highlighted as it was difficult to find the free space in case of walk-in to restaurants in person.
Georgie is a busy executive who wants to reserve restaurants online with simple navigation, quickly and easily
Mapping George’s user journey revealed possible paint points and opportunities for further improvements
Goal: Do restaurant reservation online with simple and quick navigation
Cluttered design on the reservation websites was the primary pain point.
To ease the user flow, I created strategic information architecture decisions that supported in improving overall website navigation
Taking the time to draft iterations of each screen of the website on paper ensured that the elements that made it to digital wireframes would be tailored user needs and address its pain points.
For the home screen, I prioritized a quick categorizing and browsing to help users save time
As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research.
Below one can find digital wireframes basesd on several screen size variation
Below one can find digital wireframes basesd on several screen size variation
User were not able to save favorite restaurant/venue for later view. To address this pain point, heart symbol icon was added to every card of the homepage.
Now user can easily favorite desired places and check them later.
CTA (Call to Action) Button were barely visible for some users, hence decision has been made to bring it closer to increase its visibility and create better user experience
The final high-fidelity prototype presented cleaner user flows for building EatApp and mere reservation process.
It also met user needs for a quick reservation.
View Prototype (Figma)
Click to View
used headings with different text style to create clear visual hierarchy
Used Nav icons along with text description to help make navigation easier
Used bigger size thumbnails to enable better and easy view of selected venues.
When I was working on designing EatApp, I came to the realization that the initial drafts were just ideas and concepts that provided a starting point for creating a product to present to potential end-users. In reality, the design process was shaped by the results of usability studies and the feedback we received from actual end-users.
It's crucial to design a user experience that aligns with the user's needs, rather than what we as designers might think is best.
The app makes users feel like EatApp really thinks about how to meet their needs.
“This website simplifies my life when it comes to table reservation at the favorite restaurant with easy navigation and fantastic user experience."
